Hello!
I’m Gordon.
I create with both hands. On one hand, I shape ideas with beauty and vision; on the other, I bring them to life with precision and craftsmanship. It’s in this juggling of ideas and execution that true creativity is born. The moment when each idea is suspended in perfect balance between form and function is at the heart of everything I do.
Inspired by the perspectives of my artistic mother and industrious father, I learned early on that aesthetics and functionality shouldn’t just coexist—but enhance each other. This philosophy has shaped my approach, driving me to create work that is both delightful and enduring.
With over two decades of experience, I’ve honed my skills in blending design and engineering to build products that are as beautiful as they are efficient. From digital systems to physical products, I strive to create solutions that not only solve immediate problems but also elevate the entire ecosystem they inhabit.
Scroll to explore my methodology and a selection of recent projects, each showcasing discovery and creative problem-solving.
UX Design
Research
& Strategy
Brand
Development
Front-End
Architecture
Front-End
Engineering
Information
Architecture
Product
Design
3D
Modeling
Animation
Videography
Automation
AI
What I do
Jack of all trades, master of some.
I love tools and learning new ways to approach a problem. If the right tool can make the job easier, the wrong tool or process can make it worse. For the past two decades I have been sharpening the tools and developing processes that enable me to do more, work faster, and have better outcomes. In action sports we call these tricks. Learning one new trick can often lead to learning variations of tricks you already know. It also builds the foundation for learning newer, bigger, and more difficult tricks.
The same applies to the digital realm. This spectrum of digital tricks (pixel trix) have enabled me, and those I work with, to better understand our users and the complexities that come with trying to creatively problem solve a variety of problems.